Produced and managed creative assets for the brand’s U.S. and Canadian markets’ e-commerce website and digital marketing (ie. emails blasts, web ads, social media content) in the English and French languages. We also conceptualized and directed still life product photography and assisted on lifestyle photo-shoots. I collaborated with the design and marketing team to develop style guides on a per-season basis.
Pedro is a creative director and graphic designer effectively using research, patterns, and trend forecasting to visually inform the stories that elevate brands across print, digital, and new media.