Where a New York edge meets the Roanoke Valley.


Pedro Vega Jr, Creative Director (left) and James Vega, Managing Director (right).

Pedro Vega Jr, Creative Director (left) and James Vega, Managing Director (right).

Wasena Creative is the ideal partnership between a visionary thinker and a practical producer sharing in the mission of helping brands connect with their communities through compelling visual strategies.

After a combined nine years of living and working in New York City, husband-and-husband duo Pedro Vega Jr. and James Vega set out on a year long retreat to the Blue Ridge Mountains in an effort to pause and refocus their career path to ensure that they were impacting the world in a positive way. It was after their initial year in James’s hometown of Roanoke, Virginia that the founders of Wasena Creative decided to make both New York City and Roanoke their official basecamps in an effort to work simultaneously with some of the world’s top brands as well as the passionate entrepreneurs that keep both cities alive with culture.

Pedro is a designer and visual architect born and raised in Chicago who has been trained by some of the industry’s leading graphic designers and art directors at New York City’s School of Visual Arts. He has had the the privilege of collaborating with a wide spectrum of respectable brands including Steve Madden, Paper Magazine, Ebony, Apple Music, and Scholastic. Additionally, Pedro has had the privilege of collaborating with some of the entertainment industries best talents including Chance the Rapper, Kevin Hart, and Ava DuVernay. Today, Pedro is the lead creative behind all our projects at Wasena Creative and is responsible for partnering with other designers and developers to meet our clients’ needs.

James is a natural born planner, producer, and project manager who has cultivated and developed his talents as an educator, supervisor, and event coordinator. He runs the operations at Wasena Creative and works with our clients to ensure that expectations are exceeded and deadlines are met. Having strong local roots in Roanoke, VA, James is also the driving force behind one of the studio’s top guiding principles: to have a positive and lasting impact in the communities we serve.

Together, the duo collaborates with brands and individuals to help them reclaim their narrative across a variety of landscapes such as branding, web design, marketing collateral, and social media content.